Project information
Healthcare payments that make your life easier, one beat at a time
Crafting a compelling narrative around flexible payment solutions, our partnership with TempoPay redefines how consumers approach healthcare expenses. With tailored payment plans matching individuals' unique tempo, members effortlessly manage their healthcare costs. TempoPay's interest-free debit card empowers weekly or monthly payments, ensuring access to quality care without the weight of escalating expenses.
Inspired by music and sound, we harnessed the metaphorical power of beats and intensity to reflect the control TempoPay offers in setting one's payment rhythm. Through captivating visuals, including a rippling effect in the brand system, we visually represented each individual's distinct payment tempo. Our collaboration extended the metaphor with a distinct photography style, expressive iconography, dynamic data graphics, clean typography, and a high-contrast color system. The concise and brisk voice of our messaging captures TempoPay's no-nonsense approach to address the challenges of rising healthcare costs.
Services
- Brand Identity
- Tone of Voice
- Digital Design
- Motion
