Project information
Frustrated by impersonal and ineffective care, Biofourmis built an AI-driven platform that delivers personalized treatment when and where patients need it.
AM:COLLAB worked with the founders of Biofourmis and its marketing leaders to develop a brand role—the Pacesetter—that would describe this remarkable new mode of remote care delivery. A detailed brand strategy, complete with revised mission and new values, followed suit. The brand focused on how it uses data to outpace disease and makes connections across the care continuum for patients everywhere.
The system of tools for Biofourmis stepped away from the healthcare status quo by emphasizing connectivity in their graphic system, providing a sense of calm through a palette of light neutral colors; a custom photoshoot yielded clean, modern imagery without a gown or gurney in sight. After months of development, the new Biofourmis brand launched with a fresh logo and iconography, enhanced marketing website, event booth, internal party (including custom sneakers and attire), social media templates, and a set of sales tools to inspire the health field to join the revolution of care delivery.
Results
32%
Increase in website session
After our brand launch, website sessions increased compared to previous marketing efforts, with hundreds and sometimes thousands of contacts collected each month.
100s
Collected leads each month
With our marketing templates, Biofourmis' social campaign led to 100s of leads each month.
Services
- Strategy
- Brand Identity
- Tone of Voice
- Website
