Project information
Harnessing the energy of light to tell a story.
Illumina’s global brand identity underwent a remarkable transformation, capturing its essence through brand behavior inspired by the meaning behind its name—to illuminate. Light, a fundamental element in both the technology and the inspiration for its name, became the driving force behind the redesigned brand.
Integrating the concept of light, the design system ignited inspiration, offered guidance, and shared the spotlight with esteemed researchers in the field. This led to the emergence of a brand where light serves as the guiding principle, influencing the graphic devices, colors, and layouts, all meticulously crafted to express Illumina's purpose in a visually compelling manner. The result is a brand that visually reflects Illumina’s dedication to advancing genomics through clarity, guidance, and discovery.
Results
62%
Increase in sales leads
An omnichannel marketing campaign for Illumina, one of Fast Company’s Top 20 Most Innovative companies over a six-week product announcement
330%
Increase in awareness compared to previous marketing efforts
An audience-focused approach led to a dramatic surge in brand recognition, far surpassing previous marketing efforts
Services
- Brand Identity
- Strategy
- Digital Design
