Today’s social climate reinforces the fact that culture is critical to health and well-being. Coral Health’s services motivate employees and support them to meet their unique needs.
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During our engagement process, we developed a system that showcases how Coral Health protects the health of a diverse workforce. Coral Health introduced new tools and programs to enhance the engagement between employees and healthcare. At the heart of our brand system was Coral Display, a bespoke display typeface inspired by the fluid curves and organic angles of coral shapes found in the sea. The typeface evokes the safe and welcoming environment that Coral Health provides and serves as a foundation for functional icons used across our brand assets. Through the comprehensive brand development process, we aim to create a visually engaging and inclusive experience that empowers diverse workforces, supports their well-being, and enables them to better engage with healthcare.