Project information
Inspired by nature, designed for well-being
Just as coral reefs provide structure and protection in the ocean, Coral Health creates a supportive environment where employees can engage with healthcare in ways that meet their unique needs. During our engagement process, we developed a system that showcases how Coral Health protects the health of a diverse workforce. Coral Health introduced new tools and programs to enhance the engagement between employees and healthcare.
At the heart of our brand system was Coral Display, a bespoke typeface inspired by the fluid curves and organic angles of coral formations. The typeface evokes the safe and welcoming environment that Coral Health provides and serves as a foundation for functional icons used across brand assets. Through a comprehensive brand development process, we aimed to create a visually engaging and inclusive experience that empowers diverse workforces, supports their well-being, and enables them to better engage with healthcare.
Services
- Brand Identity
- Tone of Voice
- Website
- Typography
