Independence & Support
Recognizing that independent cardiologists often spend more time managing their practices than seeing patients, CardioOne created a model of autonomous affiliation.
In exchange for selling their practices to CardioOne, doctors receive operational support, profit sharing, and updated equipment and technology, while maintaining clinical autonomy. AM:Collab worked with the founders of CardioOne to create messaging and design that highlighted what cardiologists gained by partnering with CardioOne: a new definition of independence that improves their patient care and bottom line. For the visual language of dots and concentric circles–including the Os in the logo–illustrated the idea of independence within a smoothly operating network, as well as the expanded reach cardiologists achieve. Pale blue, black, and white keeps the look sophisticated, in keeping with the brand’s discerning audience. A website complete with custom motion graphics; brand guidelines, emails, social posts, and banner ads prepared the brand to launch.