Project information
Always shifting, always revealing, always pushing the frontier forward.
Seer is transforming the study of proteins—known as proteomics—through its proprietary nanoparticle technology. By enabling researchers to detect novel proteins and protein variants, Seer is unlocking discoveries that were previously out of reach. Through the brand strategy process, we positioned Seer as the Hero brand archetype in the biotech space, setting it apart from competitors. Expanding access to the proteome isn’t just a technical breakthrough, it’s a transformative shift that empowers researchers to better understand disease and improve human, plant, and animal health.
The brand we created embodies vision and dynamism. The logo’s rounded and linear shapes represent the dynamic complexity of the proteome. A custom typeface inspired by the ‘S’ curve seen in proteomics data reinforces Seer’s scientific foundation. A bold, vibrant color palette breaks away from the muted tones typical of biotech, reflecting Seer’s commitment to pushing boundaries. Beyond aesthetics, the execution was designed for real impact. AM:COLLAB developed a cohesive system across the website, packaging, marketing toolkits, and IPO promotion, ensuring Seer connected with key audiences. Proteomics and genomics researchers, as well as investors, needed a brand that didn’t just represent the future of biotech but actively led the way.
Results
$3B
IPO valuation six months after brand launch
A new identity, website, pitch deck, and positioning enhanced the company’s value proposition for investors
$55M
Raised in additional funding
With a brand that clearly articulated Seer’s groundbreaking impact, we helped create the trust and excitement that fueled this latest funding round.
Services
- Brand Identity
- Tone of Voice
- Motion
