Knowledge & Vision
Seer transforms the study of proteins–known as proteomics–with its proprietary nanoparticle technology.
Researchers who use Seer’s products can detect novel proteins and protein variants, pushing scientific discovery forward. Through the brand strategy process, we honed in on the revolutionary nature of Seer’s offer: With access to more of the proteome, researchers can understand how to treat and cure diseases; and improve human, plant, and animal health. The brand we created embodies vision and dynamism. Seer’s logo graphic uses rounded and linear shapes to depict the dynamic range of the proteome. We also created a custom typeface based on the 'S' curve that typically results from the data gathered during a proteomics survey. A range of poppy colors enables the brand to stand out from more staid biotech firms, reflecting Seer’s commitment to pushing boundaries. With a website, packaging, marketing toolkits, and promotion for Seer’s IPO, AM:Collab helped the brand launch in a big way, connecting with proteomics and genomics researchers, as well as investors.
Raised in additional funding after brand launch
IPO valuation six months after launch
Launching the Proteograph XT
AM:Collab partnered with Seer again to launch the Proteograph XT, an evolution of an existing product. As this assay kit expanded researchers’ ability to explore the proteome, our messaging hierarchy focused on the idea of exploring new dimensions. We tied the dimensions to four interconnected product features–Sight, Scope, Speed, and Scale–all named with “s” words to tie back to the brand name. Dimensionality came to life through 3D graphics that represented each feature with its own movement and color palette. An “XT” bug gave the launch even more visual punch. With a video, social campaign, event materials, and zoom backgrounds, we introduced the Proteograph XT with all the fanfare such boundary-pushing technology deserved.