Veracyte partners with us to evolve their brand

Veracyte is partnering with AM:COLLAB to evolve its brand. The company has grown from a single molecular diagnostic test into a global diagnostics business, and its brand needs to hold a widening portfolio together.

Our work centers on the role Veracyte plays for everyone fighting cancer: the ally. Clinicians, lab teams, researchers, biopharma partners and patients all benefit from clarity at pivotal moments, and the identity should show that. The goal is a clear, modern brand that connects Veracyte’s science to the people it serves.

The work is now complete. Our case study is coming soon.