Mastercard small business AI chatbot begins pilot test

Mastercard has started piloting a generative AI chatbot for small and midsized business owners, in any industry and at any stage of growth.

The tool, Mastercard Small Business AI, is Mastercard’s first AI experience in a growing portfolio. We worked with WPP’s Proto to make it feel unmistakably like Mastercard instead of like every other AI product, moving it from assistant to agent: a proactive mentor offering insight and guidance, not a chatbot waiting for questions.

Read how the brand came to life in the Mastercard case study, and see the launch coverage on Adweek.