AOL shows off a fresh pop of yellow

AOL has unveiled a new version of its logotype and a warm yellow focus for one of the internet’s best-known brands. The new look has been covered widely, including by Reader’s Digest.

AM:COLLAB supported the rebrand as part of a broader initiative led by Code and Theory, working with Yahoo’s executive leadership and AOL’s product and marketing teams. The goal was a modern identity that honors AOL’s legacy while positioning the brand as a calmer, more human alternative to the noise of today’s internet.

That shows up in a warmer visual language, stronger use of typography and a refreshed running man, now a symbol of optimism and forward movement. Read the full story in the AOL case study.