Antonio Moton II

Antonio Moton II, an Ohio native, studied Advertising and Graphic Design at the Columbus College of Art and Design, minoring in Art Therapy. He began his design career at Ologie, a branding firm in Columbus, before moving to Chicago to work as a Senior Designer and Art Director for digital agencies like Manifest and Critical Mass. His passion for blending digital experiences with brand storytelling took him to New York City, where he became an Associate Design Director at Code and Theory, shaping editorial web-based product designs. He later joined R/GA as an Associate Creative Director, leading teams in Austin, Chicago, and New York. There, he showed how design can be the catalyst for transformation, weaving together business goals, emerging technology, and cultural relevance. In 2019, Antonio founded AM:COLLAB, a design and branding studio focused on equipping mid-sized companies with brand-building tools and strategies for growth. As Managing Partner and Executive Creative Director, he guides projects across brand identity, packaging, digital experiences, environments, and interactive interfaces. Antonio’s design approach is rooted in empathy. He believes true impact begins with understanding and serving people, not creating solutions driven by trends or aesthetics without substance. His goal is to simplify complex ideas and craft them into experiences that resonate with those they are meant to reach. His work has shaped brands across industries, from leaders like PepsiCo, Samsung, Mastercard, Bank of America, and Verizon to healthcare innovators like UCSF Health and Illumina, and cultural institutions including NBC, AOL, the New York State Government, and Grambling State University. Notable projects include creating Bubly, the fastest-growing brand in PepsiCo’s 120-year history, and leading the creation of NBCOlympics.com’s first video-centric experience, publishing 2,400 pieces of content daily for a global audience. Antonio’s work has been recognized by D&AD, One Show, Art Directors Club, Clio Awards, Webby Awards, Graphis Design Annual, Chicago Good Design Awards, GD USA, Communicator Awards, Beverage Digest, World Beverage Innovation, Effie Awards, Shorty Awards, Epica Awards, Horizon Interactive Awards, and IMA Awards. At the heart of his work is the belief that design should be more than decoration. It is a tool to create meaningful experiences, build trust, and leave a lasting impact